Category / General / Localisation / Service Design / User Experience / UX
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The Similarities and Differences between Chinese and Western Fashion e-Commerce Markets
Many foreign companies with an interest in China as well as its own domestic companies have begun to invest in e-commerce to increase profits over their “bricks and mortar” businesses within the country. Achievements from Taobao, Jingdong and other e-commerce sites have gone a long way to convince generally conservative Chinese consumers to be more accepting…
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Localising sites within a locality (Canada)
Business is all about the people. When you set up an organization globally, you cannot expect people to visit your website and turn out to be customers if your product is only available in one language and does not “speak to them”. Bridging that language gap is where localisation, the process of adapting a product…
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Customer Acquisition and your Multilingual Site: Localisation and SEO
English may be the language that’s most used to communicate on the Internet (an estimated 872 million and above, followed by Chinese-speaking and Spanish-speaking users)* but there are literally thousands of other languages in the world and, if their product or service is right for their market, users near and afar who speak a different language…
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Internship en français
It’s been a significant advantage to us to have had our intern Adeline on-board for the past six months. From the Université de Bourgogne and the Université d’Avignon et des Pays de Vaucluse in France after studying for a Masters in Multimedia Translation and formerly Translation and Tourism, she has brought with her an enthusiasm around developing digital products in…
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Localisation: Talking your Customer’s Language
As you are reading this, your potential customer might be in Beijing, sitting down to find what you offer as a service or product from a wide range of websites returned on their search engine. Somehow your website comes up and stands out because the few English words in the meta description stand out. However, even…
